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Designing a historical website with a modern twist for Allandale Lodge

ABOVE: Completed website design & logo project for Allandale Lodge B&B
ABOVE: Completed website design & logo project for Allandale Lodge B&B

Delving back into history and then adding a modern twist, the Allandale Lodge logo and website design has been a delightful project to develop.


Allandale Lodge is a heritage-style bed and breakfast in Fairlie, in the South Island of New Zealand. The building dates back to c. 1911 when it was used as a school for the local children. In 1939, Allandale Lodge (then known as Allandale Hall) became a base for the New Zealand Home Guard during WWII.

ABOVE: Allandale School building established c. 1911
ABOVE: Allandale School building established c. 1911

A fresh new look, but still keeping the website and logo in line with the historic feel of the property


Painstakingly restored in the early 2000s, new owners Briar and Shaun made the mammoth move from Tauranga down to the South Island earlier this year. Briar contacted me just a couple of days before the move. She wanted a fresh new look to upgrade their website and logo, but still keeping it in line with the historic feel of the property. As it’s a 17 hour trip from Tauranga to Fairlie by car and boat, completing photography for their website was not an option. Instead, local photographer Bev Bell from Simply Inspired Photography was organised to capture stunning images of the property. 


Designing the logo

A new identity was created for Allandale Lodge with a logo, submark and colour palette fitting with the colour scheme of the Bed and Breakfast. The logo was illustrated and paired with a custom typeface that appealed to the timeless feel of the lodge. The positioning of the logo was offset to keep an original vintage feel without looking too modern.

ABOVE: New illustrated logo design with a customised typeface.
ABOVE: New illustrated logo design with a customised typeface.

ABOVE: Sub mark design to help reinforce another historical element to their identity.
ABOVE: Sub mark design to help reinforce another historical element to their identity.

Designing the website

I built their website on Rocketspark and utilised their latest feature releases. This helped me to create a seamless and attractive user experience across all devices. Guest can browse their website to find out more about their accommodation and local experiences, and them book online through Airbnb. 


Awarded Rocketspark Partner Website 

We're also proud that the Allandale Lodge website was selected by Rocketspark for Partner Website of the month for November 2019. Check it out at www.allandalelodge.co.nz 


LW Creative is a website and design company based in Papamoa. We create beautifully branded websites for people that want to connect with their customers. Read our story here.




 

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